The Magic of Google’s AdSense Optimization
We have seen that Web 2.0 and Google’s AdSense is one of the hottest topics these days. Google with their AdSense program has been monetizing many Web 2.0 companies. This includes $900 million dollar deal between Google and MySpace.com about three weeks ago.
Honestly, I am not a “big fish” in Web 2.0 booming. I am playing Google AdSense just for fun and to monetize my blogs (mostly to cover web hosting fee).
So, what am I going to write here then? I just want to share my experience with AdSense optimization. I have been tweaking my most popular blog, S60Tips.com, in the last three weeks. Mostly, I was inspired by several posts from Google AdSense’s blog team in past weeks. Here are some of them:
…Did you know placing a traditional banner at the top of your site can be less than ideal for AdSense cost-per-click ads, but great for site-targeted CPM ads?…
…Blending your ads in with the color scheme of your site decreases ad blindness and in most cases can increase revenue…
…Make sure you place the ads where your users will see them. This is why “above the fold” is so popular, because most users will not scroll below the fold line…
…If you’re only successful with the standard AdSense ads, it’s time to expand. Try link units, referrals, and AdSense for search and track the results. You might be surprised what your next success will be…
How is the result of my optimization? I will share CTR and eCPM of my AdSense before and after optimization.
| Before Optimization | After Optimization | Change | |
| CTR | 0.86% | 2.95% | 243% |
| eCPM | $1.05 | $3.94 | 275% |
As you can see here, both CTR and eCPM increase more than 200%.
August 29th, 2006 at 8:29 pm
AdSense Blending Optimization
As I mentioned in a previous post about AdSense blending, I mentioned that I have been doing some? testing on one of my sites. Over the past few weeks, I ran four different versions of AdSense blending color schemes on my cliff notes site.? I teste…